Privacy Policy

How we collect, use, and protect your personal information

Introduction

The National Unity Party (NUP) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with our website, join our party, or make donations.

Information We Collect

We may collect the following types of information:

  • Personal Identification Information: Name, email address, phone number, residential address, constituency, and occupation when you join as a member
  • Financial Information: Payment details for membership fees and donations (processed securely through our payment partners)
  • Technical Information: IP address, browser type, device information, and website usage data through cookies and analytics
  • Communication Preferences: Your preferences for receiving updates, newsletters, and campaign information

How We Use Your Information

We use your information for the following purposes:

  • Processing membership applications and maintaining member records
  • Processing donations and providing receipts
  • Communicating party updates, events, and important announcements
  • Improving our website and services
  • Complying with legal obligations under Gambian electoral laws
  • Internal analysis and reporting on party membership and support

Data Protection and Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

  • Service Providers: Trusted partners who assist us in operating our website, processing payments, or conducting party activities (under strict confidentiality agreements)
  • Legal Requirements: When required by law, regulation, or legal process
  • Regional Party Structures: Basic membership information may be shared with relevant regional committees for organizational purposes

Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request corrections to inaccurate or incomplete information
  • Opt-out: Unsubscribe from marketing communications at any time
  • Deletion: Request deletion of your personal information, subject to legal requirements
  • Data Portability: Request your data in a structured, machine-readable format

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

You can control cookie settings through your browser preferences. However, disabling cookies may affect some website features.

Email and Communications

When you join as a member or subscribe to our updates, we may send you:

  • Party news and announcements
  • Event invitations and updates
  • Campaign information
  • Fundraising appeals
  • Policy updates and position papers

Every email includes an unsubscribe link, and you can manage your communication preferences at any time by contacting us at [email protected].

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Our retention periods are:

  • Active Members: Duration of membership plus 2 years
  • Financial Records: 7 years for tax and audit purposes
  • Website Analytics: 26 months
  • Communication Preferences: Until you opt-out or request deletion

International Data Transfers

As a Gambian political party, we primarily process and store data within The Gambia. However, some service providers may process data in other countries. When this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

Children's Privacy

Our website and services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Phone: +220 2784281 / 9969965
Address: Brikama-Serekunda Highway, Abuko, Opposite GNPC Station, Kanifing Municipality, The Gambia

We will respond to your inquiry within 30 days.

Effective Date: This Privacy Policy is effective as of November 2025.